S&B Solutions is building a multi-tenant platform that combines content-creation, community building and crowd-funding in one platform. It has a backend content management system that can be used to host multiple front-end progressive web-apps from different customers. The main show-case for the platform is www.balean.org that raises awareness and funds for ocean sustainability.

Several stakeholders from S&B Solutions, the customers and the end-users require insight into the use of the platform, either per customer or in general. Use cases could be: How many unique visitors on the platform? How many visitors per customer? How long are people reading my story? What features are being used how much? Is feature A used more often than feature B? Is tagline A clicked more often than tagline B? etc. At the moment we have no insight at all. What we need is a tool that gives us this insight.

For the assignment, different stakeholders must be considered and their requirements must be analyzed. Based on these requirements and demands, a list of measurable KPI's must be created. Research should provide insight in which requirements must be measured with which methodology. This can be AI or other measurement methodologies or both.

The end result should be one or more dashboards that measure the suggested KPIs via the suggested methods.